Interactive & Visual

Rair Apparel

My Honours research project questions currently practicing ethical apparel brands through their visual communication strategy. Rair is an ethical apparel brand, focusing on consumer individuality and enriching the role of a visual designer in the process of building a creative brand identity. Rair encompasses my design philosophy, considering an innovative approach to branding for ethically produced clothing.

QR LINK TO RAIR APPAREL WEB STORE AND INSTAGRAM

Creative direction presentation

Apparel

Web store

www.rairapparel.com

INSTAGRAM

@rair.apparel

BEHIND THE BRAND

The brand, Rair, melds a range of my passions, sprouting from an existing hobby of up-cycling fabrics and worn clothing, and engaging a newfound passion of what it means to create a brand experience

Sophie Coombes

Sophie is an Interactive and Visual Designer, crafting meaningful, visual and multi-sensory experiences. Her approach to design is informed by hand-crafted sensibilities, clean form and refreshing visuals. She specialises in branding, communication, illustration, and web design.